Ledoré is led by its Founder and Creative Director, Julia Marion Ledoré Ford. Harnessing decades of experience and exploration in the fields of fashion, accessories and jewellery design to create a capsule of vibrant and luxurious wardrobe essentials.

After a few years of producing genderless designs under the Sweepstake Winners moniker — the brand’s vision has found it's focus by by anchoring it's aesthetic to Julia's own take on wardrobe essentials, shaping a unique identity for customers who want to look and feel their best.

She redefines craftsmanship, creating a contemporary vision of accessible and luxurious wardrobe staples. She connects with a deep appreciation of vintage elegance, effortless style and the highest quality textiles.

Julia collaborates with artisans locally and in China, enriching beautiful natural materials to create classically styled pieces in head-turning custom colours and prints that complement your existing wardrobe and last the distance.

Ledoré style is all the juxtaposition of simplicity and uniqueness - laid back, timeless designs, unbothered by fleeting trends and interested in building a wardrobe of essentials in which to live a life.

SUSTAINABILITY

Ledoré is designed in Aotearoa and brought to life by skilled artisans, at home and abroad. A commitment to thoughtful design and responsible sourcing remain the cornerstone of our approach, ensuring our garments and the hands that craft them are treated with the utmost respect. Ledoré is still a small brand, but we are forging as sustainable a production process as possible; from the materials we source, to the factories we use and the way we encourage our customers to shop mindfully and care for pieces as best they can.

Thank you for making us a part of your story x